Knowledge · White Label
What is a white-label casino? Turnkey model, costs and timeline
A white-label casino is the fastest legal route to operate an online casino under your own brand: you bring traffic and customer support, the provider brings the licence, games, payments and back office. This article defines the model, breaks down economics, and shows the AS Tech timeline.
Updated January 2025 · AS Tech iGaming editorial
Definition
A white-label casino is an online casino launched under an operator's brand and domain on top of a licensed provider's platform, licence, games and payments. The provider handles regulation and infrastructure; the operator handles marketing, CRM and players.
What's included
- Branded casino on your domain with custom theme.
- Gambling licence coverage under the provider's master licence.
- 5,000+ games (slots, live dealer, sportsbook, crash, lottery).
- Payment processing (USDT and 50+ local rails) with KYC and AML.
- Operator back-office: players, transactions, GGR/NGR reporting, bonusing.
- 24×7 platform support; SLA-backed uptime.
Economics: revenue share or platform fee
Most white-label deals are revenue-share on NGR — the operator typically retains 20–35% after the provider, payments, content and licence fees are netted out. Larger brands sometimes negotiate a flat platform fee with pass-through payment costs to keep more upside as volumes scale.
Launch timeline
- Week 1 — contracting, brand assets, domain, KYC of directors.
- Week 2 — theme build, payment rails, game catalogue curation.
- Week 3 — UAT, responsible-gaming flows, soft launch with capped deposits.
- Week 4 — full launch and marketing kickoff.
Frequently asked questions
What is a white-label casino?+
A white-label casino is a turnkey online casino operated under your brand and domain, using a licensed provider's games, payments, back office and (optionally) gambling licence. You handle marketing and players; the provider handles tech and compliance.
Do I need my own gambling licence?+
Not for the white-label model — the provider's licence covers operation. If you want full control of jurisdictions and player liability, switch to a turnkey or full-API model on your own licence.
How long does launch take?+
With AS Tech's white-label package, brand-to-live is typically 2–4 weeks: domain, theme, games, payments, KYC and a soft launch with capped deposits.
What's the commercial model?+
Either a revenue-share on NGR (typical 20–35% to the operator) or a fixed monthly platform fee plus pass-through payment costs. AS Tech offers both.
Can I migrate off white-label later?+
Yes. AS Tech exports your player base, transactions and balances when you upgrade to a turnkey or full-API setup on your own licence.