Knowledge · Aggregators

How to choose a casino game aggregator: a 2026 buyer's guide

An aggregator decision affects your product, margins and speed to market for years. This guide is the shortlist of criteria operators evaluate before signing an aggregator contract — with the trade-offs each represents.

Updated June 2026 · AS Tech iGaming editorial

1. Studio coverage & tier mix

The headline number ("5,000 games!") is almost meaningless. What matters is coverage of tier-1 studios that drive 80% of your GGR — Pragmatic Play, Play'n GO, NetEnt, Hacksaw, Nolimit, Push Gaming, Evolution for live. Ask for the top-50 game list and check it against your competitor lobbies.

2. Latency in your target markets

Aggregators host game servers in specific regions. Sub-100ms round-trip is the target for perceptible smoothness on slots and live dealer. Ask for real numbers from probes in your target countries — not "we have global edge deployment".

3. Commercials

  • Baseline rev-share on studio revenue: 5%–15% depending on volume and vertical.
  • Minimum monthly floor: sometimes waived for the first 3–6 months.
  • Setup fee: reputable aggregators (AS Tech included) charge zero for API-only plans.
  • Currency conversion spread: check whether the aggregator marks up FX on non-USD settlement.

4. Wallet contract quality

You'll live with this contract for years. Look for: HMAC-SHA256 request signing, idempotent bet/win/rollback semantics, sub-100ms timeout with automatic reconciliation, per-currency rounding rules explicitly documented, and a public sandbox with test-vector fixtures.

5. Compliance posture

iTech Labs, BMM or GLI RNG certification per game. Documented data-residency options if you serve regulated markets. Audit-log retention that meets your longest jurisdictional requirement (5–10 years). Responsible-gaming controls (deposit limits, self-exclusion, session limits) exposed as first-class API endpoints — not custom work.

6. Support model

24/7 on-call for P1 wallet incidents is table stakes. Dedicated Slack or Telegram channels beat email ticketing at 3am when a game is stuck. A named integration engineer during onboarding is worth more than glossy documentation.

7. Exit strategy

Read the termination clauses. Aggregator lock-in is real — some contracts require 6-month notice and revenue penalties. Ideal terms: 30-day notice, portable player data on request in a documented format, no post-termination revenue clawback.

Frequently asked questions

What is a game aggregator?+

A game aggregator is a B2B platform that integrates dozens of game studios and exposes them to operators through a single wallet and API — so operators integrate once and get access to thousands of games.

Aggregator or direct studio integrations?+

For fewer than 10 studios, direct is fine. Beyond that, per-studio contracts, wallet integrations, certifications and compliance overhead crush operator margins. An aggregator collapses it into one contract.

What should I look for in an aggregator?+

Coverage of tier-1 studios, sub-100ms latency in your target markets, HMAC or equivalent request signing, unified taxonomy, per-currency configurability and transparent GGR-based commercials.

Are aggregator revenue shares negotiable?+

Yes. Baseline rates are 5%–15% of studio revenue depending on volume, contract length and vertical mix. Tier-1 operators routinely negotiate lower rates or exclusive deals.

How long does aggregator integration take?+

2–6 weeks depending on wallet complexity. AS Tech operators launch a full multi-studio lobby in as little as 10 business days once the wallet is certified.