Knowledge · Strategy
Casino aggregators — how they work and how to choose
Casino aggregators consolidate hundreds of game studios into one integration. This guide covers what they do, how they price, and how to evaluate them.
Updated January 2025 · AS Tech iGaming editorial
What an aggregator does
A game aggregator holds commercial contracts with 50–100+ game studios, aggregates their catalogues into a single API, handles per-studio settlement, provides one wallet contract to operators and manages certification renewals across the entire catalogue.
Why operators use them
- One integration instead of 80+ — engineering effort collapses from years to weeks.
- One contract, one invoice, one revenue-share.
- Auto-added new releases — no re-integration for new titles.
- Certification handled centrally — no per-studio compliance overhead.
- Volume discounts pooled across the aggregator's book of operators.
Pricing models
Aggregators typically take a fixed % of GGR (5–15% depending on volume) plus a fixed monthly platform fee. Some price on total staked (turnover) instead — better for high-volume, low-RTP verticals like slots.
How to evaluate an aggregator
- Studio coverage: does the catalogue include the studios your target market plays?
- Regional strength: APAC content, LATAM localisation, EU compliance depth.
- Latency: p95 API latency under 100ms is competitive.
- Wallet model: BYW (bring-your-own-wallet) support is critical for licensed operators.
- Reporting granularity: per-game, per-country, per-currency GGR access.
- Certifications: iTech Labs, BMM, GLI, MGA.
- Uptime SLA: 99.99% is competitive; 99.9% is table stakes.
- Support responsiveness: dedicated integration engineer + on-call for incidents.
Switching aggregators
Switch effort is roughly the same as an initial integration — 4–8 weeks. Most operators keep the old aggregator running in parallel for 30–60 days to migrate players gracefully. Wallet contracts (BYW webhooks) can usually be reused across aggregators with minor payload mapping.
Frequently asked questions
Aggregator vs direct integration?+
Direct saves the aggregator margin but adds 6–12 months of legal + technical work per studio. Aggregator is cheaper end-to-end unless you're a top-10 operator with an in-house games team.
Can I use multiple aggregators?+
Yes — many operators use 2–3 aggregators for coverage overlap and redundancy. Wallet contracts stay identical across aggregators when the aggregator supports BYW mode.
How is the aggregator's revenue share negotiated?+
Volume-tiered. Base share at low GGR; ratchet down as monthly GGR crosses thresholds. Everything is negotiable — always benchmark against competitors.
Do aggregators do exclusive content?+
Some — AS Tech maintains exclusive titles from partner studios for a period after release. Ask for the exclusive-content roadmap.
Are aggregators regulated?+
The aggregator holds B2B licenses (Curaçao, MGA, Anjouan). Operators still need their own B2C licenses per jurisdiction.